If done properly, art has the power to call the attention of people in order to help raise awareness, and the Xu Bing Tobacco project was created to highlight the dangers of a product like cigarettes and the careless role of tobacco advertising and marketing. This 440-pound tiger rug was made of 500,000 cigarettes and was done by China's renowned artist Xu Bing.
This nicotine rug is part of a trilogy the artist has been working now for over ten years. Bing has been inspired by tobacco since 2000, which shows her passion and dedication to this awareness mission. Through art, Bing questions and exposes the realities about the tobacco industry such as how it's bluntly promoted and targeted to consumers, even though this is a life-threatening product.
This stunning rug is the third and final installment of the Xu Bing Tobacco Project Xu is exhibited from now until December 4, 2011 at the Virginia Museum of Fine Arts. Then it will be transferred to the Aldrich Contemporary Art Museum in Ridgefield, Connecticut in January 2012.
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