The Xanlite Print Campaign Asks, ‘Why Waste Energy?'

By: Luisa Amanda Gomes - Published: Jun 7, 2010 • References: & advertlover
The Xanlite print campaign questions viewers about their usage of unnecessary energy when it comes to regular light bulbs. The print campaign was put together by advertising agency Ogilvy and Mather of Paris, France where they have punctuated this idea with several clever drawings.

The campaign is comprised of humorous situations that show a useless misuse of energy, like teaching a hermit crab the alphabet or having the grim reaper wheeling a dying man to the fortune teller.

The tagline then reads, "Why waste energy? LED technology bulbs : same light, 95% less electricity." Stats for Wasteful Energy Ads Trending: Older & Chilly
Research: 2,809 clicks in 312 w
Interest: 4 minutes
Concept: Xanlite Print Campaign
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: 33 illuminating light bulbs, red carpet led gowns, and recycled light bulb terrariums.