Liverpool Gets Stripes for Onitsuka Tiger Store

By: Daniel Glover - Published:   Updated: Apr 6 2011 • References: onitsukatiger & brandrepublic
The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.

Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week. Stats for Patterned Public Promotions Trending: Older & Chilly
Traction: 3,879 clicks in 327 w
Interest: 4 minutes
Concept: Patterned Public Promotions
Related: 60 examples / 46 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: interactive dark knight promotions, synthetic blood nourishment beverages, and gratevertising.