Liverpool Gets Stripes for Onitsuka Tiger Store

By: Daniel Glover - Nov 22, 2008   Updated: Apr 6 2011
References: onitsukatiger & brandrepublic
The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.

Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week.

Implications - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run.