The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.
Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week.
Implications - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run.
Stats for Patterned Public Promotions
Trending: Older & Chilly
Research: 3,901 clicks in 388 w
Interest: 4 minutes
Concept: Patterned Public Promotions
Related: 74 examples / 57 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: interactive dark knight promotions, synthetic blood nourishment beverages, and gratevertising.
Patterned Public Promotions
More Stats +/-
Synthetic Blood Nourishment Beverages
Interactive Dark Knight Promotions
Castle-Inspired Steel Fire Pits