Potential

Liverpool Gets Stripes for Onitsuka Tiger Store

By: Daniel Glover - Published:   Updated: Apr 6 2011 • References: onitsukatiger & brandrepublic
The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.

Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week.

Implications - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run. Stats for Patterned Public Promotions Trending: Older & Chilly
Traction: 3,886 clicks in 339 w
Interest: 4 minutes
Concept: Patterned Public Promotions
Related: 69 examples / 53 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: interactive dark knight promotions, synthetic blood nourishment beverages, and gratevertising.