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The WWF Global Warming Menu Cooks Food on Hot Pavement

By: Meghan Young - Published: • References: wwf.org & psfk
The WWF Global Warming Menu may look like a classic prank at first, but it was put together to give people a good dose of reality when it comes to the dangers of climate change. Every meal served at the event was cooked on asphalt in AsunciĆ³n, capital city of Paragua. It demonstrated just how hot the pavement got.

Created in collaboration with ad agency Oniria\TBWA, the WWF Global Warming Menu relied on the talents of chef Rodolfo Angenscheidt to make delicious dishes consisting of eggs and meat. His asphalt 'stove' was cleverly outlined with white contour lines. Camilo Guanes, CEO of Oniria\TBWA, states, "We needed something impactful to bring attention to this very serious matter. And it is working; everyone is talking about it in Paraguay and most importantly learning which are the little changes we can make to help our planet." Stats for Asphalt-Cooked Meals Trending: This Year & Popular
Traction: 2,809 clicks in 29 w
Interest: 0.7 minutes
Concept: WWF Global Warming Menu
Related: 88 examples / 68 photos
Segment: Neutral, 12-55
Comparison Set: 32 similar articles, including: interactive eco maps, destruction demonstrating eco-photography, and climate-conscious initiatives.