Ayman Helweh
|
Rather than shock and disturb you with violent or crude images this fun WWF Be The Hero campaign shows you that you can be the hero and save the planet by adjusting your lifestyle with small acts or awareness. The campaign consists of five print ads that illustrate how a normal average person can be an eco hero by switching off the lights when leaving a room, shopping with reusable bags, showering rather than bathing, watering your plants after 6 PM so that the water does not evaporate, turning your TV off standby when not in use. I like the positive undertone which encourages rather than scold you and which gives us hope that we can all participate, even with little acts.  Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
(adsoftheworld)References: adsoftheworld Filed In: |
Eco Heroes
Edit
WWF: Be The Hero Campaign
Edit
 |
 |
 |
 |
 |
FOUR WAYS TO REACT: vote, favorite, add more examples of Eco Heroes or comment about WWF: Be The Hero Campaign.
|
TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas. About Us Trends Trend Reports Tools Store RSS (98 Flavors) Innovation Keynotes Exploiting Chaos Terms of Use Tips / Contact Join 0.4862 - Hosted by web1 Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
|
