Rather than shock and disturb you with violent or crude images this fun WWF Be The Hero campaign shows you that you can be the hero and save the planet by adjusting your lifestyle with small acts or awareness.
The campaign consists of five print ads that illustrate how a normal average person can be an eco hero by switching off the lights when leaving a room, shopping with reusable bags, showering rather than bathing, watering your plants after 6 PM so that the water does not evaporate, turning your TV off standby when not in use.
I like the positive undertone which encourages rather than scold you and which gives us hope that we can all participate, even with little acts.
Stats for Eco Heroes
Trending: Older & Chilly
Research: 6,426 clicks in 419 w
Interest: 4 minutes
Concept: Eco Heroes
Related: 56 examples / 43 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: rugged training scooters, multi-refill design pens, and limitless travel reward cards.
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