Ayman Helweh
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 WWF: Be The Hero Campaign Rather than shock and disturb you with violent or crude images this fun WWF Be The Hero campaign shows you that you can be the hero and save the planet by adjusting your lifestyle with small acts or awareness. The campaign consists of five print ads that illustrate how a normal average person can be an eco hero by switching off the lights when leaving a room, shopping with reusable bags, showering rather than bathing, watering your plants after 6 PM so that the water does not evaporate, turning your TV off standby when not in use. I like the positive undertone which encourages rather than scold you and which gives us hope that we can all participate, even with little acts.  Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
(adsoftheworld)References: adsoftheworld Comment: on Eco Heroes |
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