This WWF Ad Spot Draws Many Parallels Between Humans and Animals

By: Christopher Magsambol - Nov 20, 2015
References: vimeo & marketingmag
This WWF ad spot reminds viewers that "We are all Wildlife," at the end of the day. This campaign by the animal advocacy group attempts to draw parallels between the daily routine and everyday lives of humans and like-minded animals. Through this comparison, the WWF shows how humans and animals are not too different.

The fast-paced video flashes through humans going about their lives, getting dressed, exercising and greeting loved ones. After each human clip, a humorous animal doing the same task is shown. Each comparison aims to shed light on the vast similarities between humans and animals, ultimately challenging why most people regard the two species as completely different. As the commercial ends, a blank white screen is left with the words "We work hard to create life. Let’s protect it."