This WWF Ad Campaign Suggests That Kids Cut Out Animals to Make a Doll's Dress

By: Cadhla Gray - Nov 2, 2015
References: & adeevee
The World Wildlife Fund partnered with the Miami Ad School to create these sardonic images for its WWF ad campaign. Each ad mimics a cut-and-color book for children. With a doll donning an outline of a dress in the center, she is surrounded by cut-out animals that are hunted for their fur.

Foxes, minks and seals are scattered around the page and the bottom "instructions" tell the child to carefully cut out the animals to make the doll's pretty party dress. It uncomfortably warns, "Careful not to leave any blood stains."

This striking WWF ad campaign makes the viewer uncomfortable with the idea of a fur coat for multiple reasons. By gearing the ads toward children and likening hunting to a game, the ads remind the viewer of the violence that comes with real fur.