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 Wrigleys To Launch '5' This summer Wrigleys unveils a new gum simply called “5”. It is the gum with longer-lasting flavor and will have “sensations you can feel as you chew”. Sensations range from tingling, cooling and warming. Ooooooooooooooooooh! Now, if they came up with a gum similar to Willy Wonka’s “3 course dinner” - you know, the one that turned Violet Beauregarde into a blueberry? Then I’d be suitable impressed.  Available in Rain(TM) (a tingling spearmint flavor), Cobalt(TM) (a
cooling peppermint flavor), and Flare(TM) (warming cinnamon flavor), 5
debuts in a 15- stick envelope package, a first for the gum category.
"Teens, who are constantly seeking opportunities to experience
something out of the ordinary, are also the most frequent gum chewers of
any age group and account for one-third of all gum chewed in the U.S.,"
"In our testing, teens and young adults have told us they love everything about 5 - from the
unique tingling, cooling or warming sensations that accompany its delicious
and especially long-lasting flavors to its bold graphics to its sleek,
revolutionary packaging. 5 delivers an amazing new gum experience."
(prnewswire)References: wrigley, prnewswire Comment: on Sensory Gum Gives You Actual Tingles |
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