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Sensory Gum Gives You Actual Tingles Edit
Wrigleys To Launch '5'

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Sensory Gum Gives You Actual Tingles - Wrigleys To Launch '5'
Wrigleys To Launch '5'
 Published: Mar 14, 07
 Views: 6,549

This summer Wrigleys unveils a new gum simply called “5”.  It is the gum with longer-lasting flavor and will have “sensations you can feel as you chew”. Sensations range from tingling, cooling and warming. Ooooooooooooooooooh! Now, if they came up with a gum similar to Willy Wonka’s “3 course dinner” - you know, the one that turned Violet Beauregarde into a blueberry? Then I’d be suitable impressed.

Available in Rain(TM) (a tingling spearmint flavor), Cobalt(TM) (a cooling peppermint flavor), and Flare(TM) (warming cinnamon flavor), 5 debuts in a 15- stick envelope package, a first for the gum category. "Teens, who are constantly seeking opportunities to experience something out of the ordinary, are also the most frequent gum chewers of any age group and account for one-third of all gum chewed in the U.S.," "In our testing, teens and young adults have told us they love everything about 5 - from the unique tingling, cooling or warming sensations that accompany its delicious and especially long-lasting flavors to its bold graphics to its sleek, revolutionary packaging. 5 delivers an amazing new gum experience." (prnewswire)

References:  wrigley, prnewswire

Filed In:  food,  lifestyle,  marketing,  tech








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Sensory Gum Gives You Actual Tingles