WRAP Marketing Edit

A WRAP MARKETER’S DREAM CANVAS
With its show white outer PVC membrane, characteristic dome shape, and uniquely clean lines, the German manufactured Zendome marquee is one of the world’s foremost event activation platforms for brand campaigns aiming to expose target audiences to more than (mere) experiential marketing concepts.  
Formulated by Zendome’s international marketing team, Wrap Marketing takes the next step in immersing target audiences in “total effect experiences” at events where close interaction between consumers and their brands is the paramount objective. 
Pushing the envelope beyond existing experiential marketing horizons, Wrap Marketing’s principal aim is “brand shock” or, to state it in terms of the process of brand message breakdown and renewal, the “deconstruction of brand expectation”.
Persuading consumers, or allowing them the opportunity, to perceive or excperience a (favourite or familiar) brand in a new light – to discover surprisingly new facets or characteristics of brand comfort, pleasure and satisfaction that were always present in the brand but were somehow not “noticed” before – and, therefore, arriving at a higher level of brand loyalty, is the core function of Wrap Marketing.
Supporting experience-based relationships and targeting customers who are open to a deeper – almost “commercially sensual” - experience when they indulge in acquiring favoured brands, or investigating starting a relationship with an intriguing new brand, the power of Wrap Marketing lies in its total focus on assisting brands to stay ahead of the competition by constantly “irrigating” brand characteristics as a method of presenting customers with “complete experiences that cannot be copied”, or encountered via interaction with another brand in the same category.   
The Zendome marquee’s powerful ability to generate visitors’ traffic - “event goers can’t resist entering and experiencing the Zendome’s interior landscape” – together with a specially designed mobile projection membrane and 360º Projection System - offer brand activation managers a unique combination of aesthetics and technological advancement, and a commanding platform for the continuous advancement of brand loyalty through the Wrap Marketing experience.