In this cheeky lookbook, Wrangler does not shy away from showing off some of that junk in the trunk. To emphasize luscious leggy looks, Wrangler's denim fashions go skin-tight and peek-a-boo sultry. Inspired by the classic Daisy Duke styles, the Wrangler Summer 2010 Lookbook features high-waisted jeans, mini shorts and wooden platform sandals.
Implications - The recent economic downturn prompted consumers to make their purchases at more affordable vintage and thrift stores. This has led to a resurgence of retro fashions which consumers appreciate for their kitsch and antiquity. Companies can appeal to these fashionable demographics by incorporating retro elements into their product designs.