Bumming Around with the Wrangler Summer 2010 Lookbook
In this cheeky lookbook, Wrangler does not shy away from showing off some of that junk in the trunk. To emphasize luscious leggy looks, Wrangler's denim fashions go skin-tight and peek-a-boo sultry. Inspired by the classic Daisy Duke styles, the Wrangler Summer 2010 Lookbook features high-waisted jeans, mini shorts and wooden platform sandals.
Implications - The recent economic downturn prompted consumers to make their purchases at more affordable vintage and thrift stores. This has led to a resurgence of retro fashions which consumers appreciate for their kitsch and antiquity. Companies can appeal to these fashionable demographics by incorporating retro elements into their product designs.