The Wrangler Stunt Campaign Connects Denim and Destruction

By: Jordan Sowunmi - Published: Jul 22, 2011 • References: wrangler and theinspirationroom
The 'Wrangler Stunt Campaign' is a series of commercials from classic American denim company Wrangler that seeks to highlight the connection between tough, long lasting jeans, and the men and women who put their lives on the line to entertain us.

The 'Wrangler Stunt Campaign' is a series of print, Internet, and television ads that connects Wrangler's history of cowboys and rodeo riders -- people who had to ride and jump off horses -- with Hollywood stuntmen and women who spend most of their days diving through glass, falling down stairs and filmed while on fire. The 'Wrangler Stunt Campaign' is a way for the 114-year-old denim company can modernize itself, updating their image to include the contemporary pop culture view of danger.

The 'Wrangler Stunt Campaign' was designed by Fred & Farid in Paris.