Wrangler went extreme at the Bread & Butter Berlin fair this year using professionals in a Wheel of Death.
The Bread & Butter fair held every year in Barcelona and Berlin is the key meeting point for major cool brands in the world. Every year, participating brands bring innovative and unique designs to attract and seduce consumers. If their presentations are wrapped up into unique set ups, you can be sure the visitors will remember them after the fair.
The Wrangler Death Wheel Stunt at the Bread & Butter Berlin Fair was quite an extreme approach to sell jeans, but they seemed to connect with their audience pretty well. Great idea for a product benefit presentation!
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