Scorching Denim Lookbooks
The Wrangler Fall/Winter 2011 Lookbook continues a streak of memorable and overtly sexual advertising from the 114-year-old denim company. These campaigns are a strong way to show that the brand is still relevant, and can do so without ignoring the company's extensive history as an iconic American brand.
My favorite shot of the lookbook features the female model in a pair of tight, denim jeans and a Wrangler baseball tee, staring at herself in the mirror in an aloof and sensual manner. The shot perfectly encapsulates the new Wrangler spirit -- sexy, hip, and historical.
Implications - Over the last decade, there has been an increased consumer focus on vintage and retro aesthetics. A company can capitalize on this by displaying their company history through old logos, stories of the brand's inception, or rereleasing old products. This connects the consumer with the brand's history, and allows the consumer to feel an emotional connection with a company.