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Fan Created Music Videos

Bjork Invites Public to Create Video for 'Innocence'

— April 24, 2007 — Pop Culture
Björk has a reputation of fabulous, artistic music videos, breaking ground in innovation and technology. Videos like Army of Me, Human Behaviour and Hunter, just to name a few, have been outstanding.

On May 9th her new album Volta will be released, including the song Innocence, but her child-like innocence has been one of Björk's trademarks. For that song, Björk would like YOU to make a video. She has released the song on her myspace site where you can listen to it and on her website you can get the lyrics and photos of the sculpture she is wearing on the photo here on the right.

Are you up for the challenge? Overcome your fear - but don't loose your innocence. If you can do that, you think you can do anything. Check out her contest site and register. You can listen to her new song, Innocence from the album Volta, here!

Check out Bjork's collection on Amazon

Below you can view one her greatest videos so far - All is full of love:
Trend Themes
1. Interactive Music Videos - The trend of involving fans and the public in the creation of music videos presents a disruptive innovation opportunity for both the music and technology industries.
2. Collaborative Media - The trend of inviting public participation in media creation presents a disruptive innovation opportunity for both traditional and digital media industries.
3. Crowdsourced Artistry - The trend of crowdsourcing art projects, such as fan-created music videos, presents a disruptive innovation opportunity for both the art and technology industries.
Industry Implications
1. Music Industry - The music industry can disruptively innovate by encouraging fan participation in music video creation, increasing engagement and interaction with fans.
2. Film Industry - The film industry can disruptively innovate by exploring new ways to involve the public in video and film creation, such as with fan-created music videos.
3. Technology Industry - The technology industry can disruptively innovate by providing new tools and platforms for public collaboration in creative projects, such as fan-created music videos.
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