SOS Mayday set up an interesting social experiment asking Norwegian people: would you give up your jacket to a young boy who was alone and shivering at a bus stop without one?
When the boy was asked why he was not wearing a coat, he would reply that it was stolen. Most people were at least kind enough to give him their gloves, scarves or a hoodie, if not the jacket right off their back.
The SOS Mayday campaign was created to raise awareness about similar children in need in Syria and it has been incredibly successful so far. On its site, SOS Mayday notes that "in just 4 days we have raised over 2 million Norwegian kroner (350 000 USD) for the children of Syria."
Stats for Warmth-Sharing Campaigns
Trending: Older & Warm
Research: 1,204 clicks in 113 w
Interest: > 3 minutes
Concept: "would You Give Up Your Jacket"
Related: 74 examples / 57 photos
Segment: Neutral, 4-18
Comparison Set: 27 similar articles, including: adorable egg-shaping devices, bruised doll art projects, and rubberband weapon frameworks.
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