Awards for Innovative Package Design Edit
The 2008 Pentawards

The 2008 Pentawards for worldwide package design have been announced. The awards include honors for the top package designs in food, beverages, body care and luxury products.

This is a selection of some of my personal favorites from the winners. A new red aluminum Coca-Cola bottle is the Platinum winner in the beverage category. Gloji puts its juice in a light bulb shape and tags it as ‘The Juice That Makes You Glow.’ Two water bottles are here with gorgeous vessels: Evian looking like a perfume bottle and Lanjaron with a built-in mountain.

In the food category I love the Sultry Sally potato chip bags, the packaged herbs from Waitrose Herbs and the Miaw Miaw cat food tins.

Also here is a body detailer ‘shower tool’ from Axe, a cool box for laundry soap that looks like a washing machine and the Best in Show, Diamond Award Winner Piper Heidsieck with its upside down Rosé Sauvage by Viktor and Rolf.