Eco-architecture may become obsolete in franchise store design, as the world’s smallest IKEA store hits the net. Instead of taking on the physical challenge of decreasing its ecological footprint, IKEA has decided to completely provide its service in an online store.

Of course, its other stores are still in tact, but to show that creative thinking has no comparable force outside of IKEA’s walls, the company has set up a store that is merely 300 by 250 pixels on a computer screen. This measures to about 10.5 by 8.8 centimeters. This store only requires that users hover above the various departments to view products, and can make purchases from the small square store as well. IKEA has opened a new way in which consumers can access their products, and once such small pixelated buildings are implemented for easy smartphone use, shopping will become an entirely portable procedure.