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Excess for Charity

Million Dollar Ice Cream Cone to be Auctioned for Charity

— June 11, 2007 — Fashion
The number of diamond encrusted products has been overwhelming lately, but in this case, the object is being auctioned for charity, which is pretty cool.

Bruster's Ice Cream has commissioned Lazare Kaplan to make a luxury replica of their signature cherry vanilla waffle cone. The ultimate ice cream cone consists of: 20 troy ounces of 18k white and yellow gold, 548 round Lazare Diamonds, 87 Lazare square emerald cut diamonds, and one tantalizing 5.63 carat Fancy Intense Yellow radiant cut diamond. This ice cream is one-of-a-kind and is retailing for $1 million dollars. The company has said the proceeds of the sale will go to benefit The Big Brothers & Big Sisters organization. Sometimes doing something for the good of all mankind can be just so yummy!
Trend Themes
1. Diamond-encrusted Products - There is a trend of creating luxury products adorned with diamonds, offering opportunities for innovative and extravagant designs.
2. Luxury Charity Auctions - The trend of auctioning high-value items for charity provides an opportunity for businesses to create unique and valuable products that can contribute to a good cause.
3. Corporate Philanthropy - There is a trend of companies engaging in philanthropic activities, such as donating the proceeds from the sale of luxury items to charitable organizations, which opens up opportunities for businesses to combine profit and social impact.
Industry Implications
1. Jewelry and Luxury Goods - The jewelry and luxury goods industry can explore innovative designs and collaborations to create diamond-encrusted products.
2. Auction and Fundraising - The auction and fundraising industry can capitalize on the trend of luxury charity auctions by organizing unique and high-value item auctions for charitable causes.
3. Corporate Social Responsibility - Businesses in various industries, particularly those with luxury or high-value products, can embrace corporate philanthropy as part of their corporate social responsibility initiatives.
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