"World's Most Beautiful Bottom" Promotion Edit
Germany's Sloggi Pushes Boundaries

Who has the most beautiful heinie in the world? That’s the answer this German contest hopes to have answered, but the hunt for the most delicious derrière isn’t coming without conflict. The contest, launched by underwear company, Sloggi, has the Swedish media all atwitter, with some newspapers huffing that it promotes “pornography.”

To be eligible for “Deutschland Sucht Den Sloggi-Po”, male and female entrants must submit photos of themselves in their gaunch to be reviewed and voted for online. The winner wins the “the world’s most beautiful” bum title, US$12,085.06 and the chance to be Sloggi’s next model.

Sloggi spoke out against the pornographic allegations, “Our goal of finding the most beautiful backsides has been misunderstood by certain sections of the media,” All Headline News reported, noting they had no intentions of stopping the contest.

Click here to check out current German contasstents.

Don’t forget to check out the battle of the underwear campaigns:

Branding Rivalry - Underwear Campaign Wars

  According to the Fashion-Fox website:

“Quite a few websites in the US have echoed BrandWeek’s article about underwear maker Jockey’s new initiatives online. For the moment, I find the first site (Stop Squirming) pretty boring, especially compared to cheeky sites such as Sloggi’s “Show me your Slogg… [More]