Nullarbor Plain, Australia
Published: Sep 20, 2007
Updated: Jun 9 2011
• References: news.yahoo
The Australian government is offering startup funds to build the world's largest golf course. The fairways will cover a span of about 750 MILES in the Nullarbor Plain, a desert region in the south of Australia. The course is planned to have 18 holes, each at a small town along the Eyre Highway. I don't think you'll hear "fore" very often on this golf course.
Implications - Individuals are looking for a fresh take on age-old sports, and this golf course gives consumers a reason to get out and play. Companies must consider how to provide prestige in a unique way in order to have an edge over their competitors.