The Australian government is offering startup funds to build the world's largest golf course. The fairways will cover a span of about 750 MILES in the Nullarbor Plain, a desert region in the south of Australia. The course is planned to have 18 holes, each at a small town along the Eyre Highway. I don't think you'll hear "fore" very often on this golf course.
Implications - Individuals are looking for a fresh take on age-old sports, and this golf course gives consumers a reason to get out and play. Companies must consider how to provide prestige in a unique way in order to have an edge over their competitors.
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