Rockstar
Now this is PR at its best for the lava lamp! A city in Grant County, Washington proposed that a 60 foot tall lava lamp be erected in the center of the town. The hope of the installation would be to “provide worldwide interest and positive publicity for the City of Soap Lake.”

This is a win-win situation for these guys; with the viral nature of the proposition, they are getting PR coverage even if the proposal does not go ahead, and if it does, well, that would be awesome!