World's Largest Corn Maze Promotes McDonald's Coffee

By: Alex Covert - Published:   Updated: Jun 14 2011 • References: adweek.blogs
At 42.6-acres, this corn-maze may be the largest in the world, beating out the previous 40 acre record. Who is the record-breaker? Not sure who owns the Nebraskan cornfield, but the ad belongs to McDonald's.

The maze is open to the public and anyone who makes it through gets a coupon for... what else - a free latte, mocha or cappuccino specialty coffee from McDonald's.

Implications - With advertising saturating most media outlets, consumers are becoming less receptive to messages. As such, corporations are turning to publicity stunts to better spread the word of their products and services. Corporations looking to effectively market themselves to audiences should no longer rely solely on traditional marketing campaigns. Stats for Branded Corn Fields Trending: Older & Mild
Traction: 4,831 clicks in 348 w
Interest: 1.8 minutes
Concept: Branded Corn Fields
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: designer bread bags, one-stop diagnostic apps, and hair-rejuvenating products.