Branded Corn Fields
World's Largest Corn Maze Promotes McDonald's Coffee
The maze is open to the public and anyone who makes it through gets a coupon for... what else - a free latte, mocha or cappuccino specialty coffee from McDonald's.
Implications - With advertising saturating most media outlets, consumers are becoming less receptive to messages. As such, corporations are turning to publicity stunts to better spread the word of their products and services. Corporations looking to effectively market themselves to audiences should no longer rely solely on traditional marketing campaigns.