Rockstar

Project Splitwheel

By: Elsa Blaine - Published: • References: splitwheel & brandrepublic
You could be the designer of the next hot Caterham sports car by joining 'Project Splitwheel.' The British auto manufacturer has partnered with Splitwheel to create the world's first website of its kind. The site will gather together a group of car enthusiasts who will jointly bring a virtual car into reality.

The online team will brainstorm cutting-edge concepts to develop a prototype sports car for Caterham Cars. All aspects of the design will be considered, from the car's power, styling, handling, and advanced technology it will have. Members will also take part in voting on what makes it to the final design.

The best part is that it is free to join 'Project Splitwheel,' and membership is open to everyone.

"Caterham has manufactured lightweight, two-seated roadster-style sports cars since the 1950s, including the classic Seven. Caterham currently offers five models which range from £12,000 to £36,000 each," according to Brand Republic.

The images here are from the Caterham website. Stats for Crowdsourced Virtual Car Companies Trending: Older & Mild
Traction: 3,353 clicks in 303 w
Interest: > 3 minutes
Concept: Crowdsourced Virtual Car Companies
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: real designers in virtual worlds, virtual dressing rooms, and virtual public pink slips.