World's Dirtiest Film - Axe Ad (VIDEO)

Axe, a Unilever company, is well known worldwide for their funny, provocative commercials. Joining their ads for body spray and deodorant will be a new commercial for Axe Shower Gel, aimed at young men. The clip will feature a slew of post-secondary students who literally dive into piles of food, then hit a nightclub-inspired shower. Axe will debut The World’s Dirtiest Film on November 14 on Jimmy Kimmel Live.

“David Spade is helping the Axe brand team compile the movie,” the New York Times wrote, adding it “Will include professional skits, film from the college campus events and videos submitted by the public, all centered on the theme of getting dirty.”

Trend Hunter has featured Axe’s outrageous campaigns before; check them out below:

Wash Dirty Women - Sexy Lynx Marketing (VIDEO)

Lynx, or AXE, has become famous for their shocking commercials promoting their antiperspirants, body sprays, and body gels. As part of their marketing approach, the Lynx web site allows visitors to “wash” dirty women in their bikinis. You suds up your sponge and wipe the girls down, removing smeared… [More]

Fake Sexy - The Axe Towel

Sex in advertising is nothing new and Axe brand spray for men is at the forefront. Their latest advertising campaign features a man in a suggestively sexual towel.  Hopefully, I don’t have to spell it out for you. Just enjoy. I want one of these! [More]

Axe Upskirt Mousepad - Can Advertising Be Too Perverse?

Lowe Dubai developed the Axe Mmmousepad to endorse AxeFantasy. To use the mouse you must slip your hand underneath the skirt. They placed the mousepad across Internet cafes in the UAE to arouse the interests of young men there, and the plan goes so well that a huge fraction of these mouse pads were … [More]