Axe, a Unilever company, is well known worldwide for their funny, provocative commercials. Joining their ads for body spray and deodorant will be a new commercial for Axe Shower Gel, aimed at young men. The clip will feature a slew of post-secondary students who literally dive into piles of food, then hit a nightclub-inspired shower. Axe will debut The World's Dirtiest Film on November 14 on Jimmy Kimmel Live.
"David Spade is helping the Axe brand team compile the movie," the New York Times wrote, adding it "Will include professional skits, film from the college campus events and videos submitted by the public, all centered on the theme of getting dirty."
Trend Hunter has featured Axe's outrageous campaigns before; check them out below:
Stats for World's Dirtiest Film
Trending: Older & Buzzing
Research: 13,090 clicks in 452 w
Interest: > 3 minutes
Concept: World's Dirtiest Film
Related: 30 examples / 23 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: salty fish snack packaging, top 20 mobile gaming ideas in may, and father's day food tours.
World's Dirtiest Film
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