The MSGM Fall/Winter 2014 ad campaign celebrates same sex relationships and is released just in time for WorldPride 2014. Launching from June 20th to June 29th in Toronto, this celebration draws crowds of spectators and participants from across the globe.
Photographer Giampaolo Sgura captures his model muse Mariano Ontañon and co-star Dominik Bauer in Italian label MSGM's latest Fall/Winter 2014 campaign that celebrates acceptance and empowerment.
Mariano and Dominik are portrayed as lovers in the advertorial and are captured while kissing and embracing. The label's latest collection highlights sporty pieces with an abundance of eye-catching prints that are signature to the streetwear label. Following in the footsteps of other luxury brands, the Italian label sets themselves apart with a campaign that celebrates WorldPride.
Stats for Luxury Same Sex Marketing
Trending: Older & Buzzing
Research: 10,790 clicks in 101 w
Interest: 3.7 minutes
Concept: World Pride
Related: 98 examples / 75 photos
Segment: Males, 35-55+
Comparison Set: 36 similar articles, including: lgbt-friendly fashion ads, diverse lgbt couple photography, and equality-encouraging tees.
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