The World of Lovecraft t-shirt features the Blizzard MMORPG 'World of Warcraft' logo, but it's been altered to include H.P. Lovecraft's name as well as a few tentacles, a popular motif in Lovecraftian lore.
Who knows what kind of epic stories will surface when these two worlds merge?
Implications - Consumers appreciate products with pop culture references because they validate consumers' knowledge of the allusions. Companies that are able to acquire official licenses for franchises should considering incorporating pop culture references into many of their products.