The World of Greekcraft is an awesome book featuring step-by-step instructions that walk you through creating 25 spectacular craft projects. The book was written by Susan Beal, while the photographs were taken by Jay B. Sauceda.

Some of the featured crafts included in the World of Geekcraft include: D&D dice earrings, Star Trek pillows, Super Mario cross-stitch and many more geek-tastic projects.

Implications - Video and computer games feature some of the most loyal fans in all of consumer culture. This is partially because many dedicated gamers began their video game habits while they were still children. Products that have the ability to connect the consumer to their childhood have an advantage in addressing consumers who like to be reminded of the simpler days in their lives.