The World No Tobacco Day 2014 ad campaign brings a scary statistic to light. It reads, "When you smoke you have 10 years less on your life expectancy." This is illustrated through a very minimalist image. A sheet of paper depicts the timeline of a person's life, in this case someone born in 1983, and shows by way of a cigarette how his or her long life is cut abruptly short.
Conceived and executed by D/Araújo, an ad agency based in Florianópolis, Brazil, the World No Tobacco Day 2014 ad campaign appeals to people's desire for a healthy long life. People continue to celebrate centenarians, yet by smoking tobacco, it is not likely those addicted will ever join that club.
Stats for Cigarette-Erasing Timeline Ads
Trending: Older & Average
Research: 2,028 clicks in 101 w
Interest: 0.9 minutes
Concept: World No Tobacco Day 2014
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: transformative reading experiences, driving selfie awareness ads, and softened shipping ads.
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