Instead of focusing on gruesome photos of diseases and other health scares associated with smoking, the World Health Organization ad campaign promotes its Tobacco Free Initiative with a simple box of matches. With its tag line, "Every strike could be your last," it still embraces a morbid undertone. Yet the images are simply easier to stomach, and much more imaginative.
Conceived and executed by Nabaroski, an ad agency based in Cairo, Egypt, the World Health Organization ad campaign takes the matchboxes to the next level by incorporating repetitive imagery of lungs, hearts and brains. All of these organs and body parts tend to be affected the most from smoking.
The World Health Organization ad campaign was art directed by Mohamed Nabarawy.
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