World First Aid Day

By: Angela Lowe - Published:   Updated: Jul 14 2011 • References: redcross & gushmagazine
To raise awareness for World First Aid Day, a Toronto agency placed life size decals of a woman at the bottom of stairwells in Cineplex Odeon Theatres. From far away it looks extremely realistic, but once you get close you realize it's just a decal with a strong call to action to take a first aid training course. I've always been afraid of tripping down those stairs in the picture!

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