World First Aid Day

By: Angela Lowe - Published: Sep 12, 2006   Updated: Jul 14 2011 • References: redcross & gushmagazine
To raise awareness for World First Aid Day, a Toronto agency placed life size decals of a woman at the bottom of stairwells in Cineplex Odeon Theatres. From far away it looks extremely realistic, but once you get close you realize it's just a decal with a strong call to action to take a first aid training course. I've always been afraid of tripping down those stairs in the picture!

Implications - Shock advertising, or better known as 'shockervertising,' is a unique way to grasp the attention of your targets. This relies on the viewer becoming fearful of the ad, which helps to drive the advertising medium's message home. Stats for Dead Bodytising Trending: Older & Mild
Research: 3,878 clicks in 506 w
Interest: 4 minutes
Concept: Dead Bodytising
Related: 33 examples / 25 photos
Segment: Neutral, 18-55
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