Pepsi is one of those names that comes up when you think of good advertising so the new World Cup Pepsi ad is par for the course. This ad is doing something that many ads don't do though by letting users choose how the video will play out as it goes.
This Pepsi clickable ad is getting World Cup soccer fans excited for the upcoming event by giving a fresh and exciting ad for soccer fans to enjoy. Much like the old Goosebumps 'choose your scare' books, this ad lets you change the course of the action by simply clicking on the screen at the right time.
From Janelle Monet to Messi, there is more than enough star power in the ad, but it's the interactive aspect that puts it over the top.
Stats for Story-Altering Clickable Ads
Trending: Older & Mild
Research: 376 clicks in 111 w
Interest: 0.5 minutes
Concept: World Cup Pepsi Ad
Related: 82 examples / 63 photos
Segment: Males, 12-55
Comparison Set: 30 similar articles, including: artery-flowing soda ads, hype-inducing halftime shows, and reprisal car chase pranks.
Story-Altering Clickable Ads
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