With the World Cup going on, brands big and small want to be able to put a unique, relevant spin on products or services, even if they are completely unrelated to football—this World Cup car campaign by Audi shows a fun way to get involved in the games.
The World Cup Scoreboard was set up with shipping containers and it uses the headlights of Audi cars inside of each container to form the illuminated numbers that keep score. The giant scoreboard is situated along the shore of Greenpoint in Brooklyn, helping to keep New Yorkers and football fans from all over the world in the loop on all of the action of this year's 2014 FIFA World Cup in Brazil.
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Concept: "world Cup Car"
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Segment: Males, 18-55
Comparison Set: 28 similar articles, including: second-skin soccer shoes, two-faced soccer fans, and medieval world cup posters.
Shipping Container Scoreboards
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