Maltesers' World Braille Day Ad Normalizes Disability in Ads

By: Laura McQuarrie - Jan 18, 2017
References: facebook & thedrum
For World Braille Day this year, Maltesers launched an entirely braille billboard with dots that remind of the shape of its confectionery treats.

With this billboard, Maltesers continues its efforts to better represent disability in the media and advertising industries. During the Paralympic Games last year, it launched three advertisements as part of its 'Look on the Light Side' campaign to focus on inclusivity. This included the first-ever television ad to be broadcast entirely in sign language.

In order to make the billboard accessible for all to experience, Maltesers is offering audio descriptions and translations on its official UK Facebook page. For those who are curious, the braille billboard of model Maltesers reads: "Caught a really fast bus once, turns out it was a fire engine. #LookOnTheLightSide"