Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Stigma-Fighting AIDS Campaigns

These World AIDS Day Ads Support Discriminated HIV-Positive People

— December 2, 2016 — Social Good
In an effort to battle the discrimination many of those who've been diagnosed with HIV face, these World AIDS Day ads show that their condition isn't what defines them.

The campaign was created by French advertiser AIDES, and agency TBWAParis. Black and white images show nude couples in seductive poses, with partners teaching one another new skills. The aim of this is to show that HIV-positive people have a lot to bring to a relationship, and that those being treated for the condition are highly unlikely to pass on the disease to their partners.

Adweek explained the World AIDS Day ads by saying, "Some 86 percent of HIV-positive people who've been tested in France, and are currently being treated, have an undetectable viral load, making it unlikely they will pass the virus on, according to AIDES. But intimate rejection remains a critical part of their lives."
Trend Themes
1. Stigma-fighting AIDS Campaigns - Disruptive Innovation Opportunity: Develop innovative advertising campaigns that challenge societal stigmas and discrimination associated with HIV-positive individuals.
2. Educating About HIV Transmission - Disruptive Innovation Opportunity: Create educational initiatives that highlight the low risk of HIV transmission among individuals who are receiving treatment.
3. Promoting Inclusivity and Acceptance - Disruptive Innovation Opportunity: Develop initiatives that promote inclusivity, acceptance, and support for HIV-positive individuals within society.
Industry Implications
1. Advertising - Disruptive Innovation Opportunity: Explore new approaches in advertising to challenge stereotypes and fight discrimination related to HIV/AIDS.
2. Healthcare - Disruptive Innovation Opportunity: Develop innovative healthcare interventions and support systems to improve the quality of life for HIV-positive individuals.
3. Education - Disruptive Innovation Opportunity: Create educational programs and platforms to raise awareness and knowledge about HIV transmission and address misconceptions.
6.6
Score
Popularity
Activity
Freshness