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The Wooyoungmi Fall 2010 Campaign is Tailored to Perfection

By: Tiana Reid - Published:   Updated: May 24 2011 • References: wooyoungmi & thefashionisto
The Wooyoungmi Fall 2010 campaign features models Matvey Lykov and Johannes Linder looking, well, exactly the same.

Immaculate tailoring is what characterizes the Wooyoungmi label, and this collection is no exception. Styled by Andrej Skok and photographed by Marton Perlaki, the Wooyoungmi Fall 2010 campaign is for modern urban prepsters who revel in lush fabrics like tweed, light cotton and knit.

Implications - It appears that dressing formally is no longer confined to fancy dinner parties. Many people are mix and matching formal wear and casual wear to show off a look that combines the best of both worlds. Thanks to this ongoing style, the fashion industry has started to produce clothes that are classy, elegant but also casual so that people can dress for all occasions. Preppy wear is slowly catching on for the consumer who wants to look nice walking down the street without overdoing it.

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Concept: Wooyoungmi Fall 2010 Campaign
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Segment: Females, 12-55
Comparison Set: 34 similar articles, including: tailored hipster fashion, hipster grunge fashion, and rose-hued smoking jackets.