With her hair done and makeup on, Jessica Stam brings a sense of luxury and class to the Wonderland February/March 2011 editorial. Everything in these images look expensive and regal -- from the clothing right down to the furniture.
Implications - Despite the recent downturn of the economy, there is still a strong market for luxury products. One of the most effective ways a company can market to an upscale clientele is by featuring advertising that shows a series of non-verbal signifiers of wealth and opulence (infinity pools, golf courses, summer homes). By subtly displaying the commodities that the average luxury consumer is familiar with, the company embeds its image as a high-end brand for high-end consumers.