In anticipation of Tim Burton's new film adaptation, Printemps allowed Christopher Kane, Haider Ackermann, Alexander McQueen and some others fashion designers to decorate the window shop with their visions of Alice.
Some clothes are part of the collection while others are specially made for the project, illustrating different elements of the story.
All the store is decorated with the an Alice in Wonderland theme, including plastic mushrooms and a tea room with a dessert corner.
Implications - Consumers are fascinated by the concept of a "Wonderland" because it offers them euphoric escapist experiences. Corporations may similarly operate in a dreamland-inspired office to attract potential consumers into visiting a store or place of business.
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