7 Creative WonderBra Ads + Open Casting Edit

While Dove used “real women” in underwear in their Campaign for Real Beauty, Wonderbra is letting customers be models for the brand. UK women are being encouraged to show up for a giant photoshoot on June 28 in central London. Wonderbra hopes to get 1,000 real women flaunting their bodies in their favourite Wonderbra underwear.

The brand is launching the initiative in conjunction with a new video ad which features a playful montage of images of common breast nicknames such as coconuts, melons, cupcakes and pillows. At the end of a clip is a tagline encouraging women to show up for the open casting.

“The idea is to use women from our 18- to 35-year-old target market who embody the spirit of the Wonderbra and feel happy showing themselves feeling good wearing our bras,” the Guardian quoted Julia Nolan, the brand’s marketing manager.

“The final poster will feature the thousands of images arranged to produce a particular end design, although for the moment we’re playing the precise details of what this is close to our chest.”

The campaign is meant to promote Wonderbra’s new larger D to size G cup bras.

Here are seven more Wonderbra ads:

Uplifting Guerrilla Ads - Second Yellow Safety Line for Wonderbra Customers (GALLERY)

Wonderbra’s clever print ad plays on the yellow safety line at above ground MRT stations. This yellow line tells people how far from the track they can stand and be safe. A second yellow line is used… [More]

Surprisingly Innocent Underwear Ads - Wonderbra (GALLERY)

I love these funny and somewhat refreshingly innocent ads for Wonderbra because they are unexpected from such an erotic brand. The ads feature three scenarios of a dad/son combo where the son puts his… [More]

5 Clever Underwear Ads - Including The Wonderbra Umbrella

Wonder how the umbrella stays up? It doesn’t take much imagination to figure out! This Wonderbra advertisements touts the magnificence of the cleavage-enhancing underwear the company is known for. Clever!… [More]

Pointlessvertising - Wonderbra Ad With Funeral Ad in Liew of Underwear (VIDEO)

I’m not going to lie, I really don’t understand the latest Wonderbra campaign. Not even a little. But perhaps that’s the point. I watched it four times, and likely, I’m not the only one looking at where… [More]

Viral Wonderbra Ad - Cadbury Gorilla Spoof (VIDEO)

WonderBra has created a spoof of the Cadbury Gorilla commercial we featured a few months ago, adding a little sex appeal to the viral Dairy Milk ad. In the Wonderbra ad, model and songwriter Jentina… [More]

Censortising - Censorship Conveys The Message For Wonderbra

In February, we featured an interactive Wonderbra ad.  Now we have another innovative ad from Wonderbra with the introduction of censortising.  The censorship conveys the message. [More]

Interactive Wonderbra Ad

Just like Mad Magazine, the new wonderbra ads are interactive.  Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage in the ad. [More]