Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar

By: Laura McQuarrie - Published: Jun 21, 2014 • References: beautyspotter & prexamples
The World Cup is an event that people all over the world enjoy and in celebration female football fans, Benefit Cosmetics created a women's World Cup pub.

The UK pub named Gabbi's Head is a female-only environment decorated with a very pink and soccer-themed interior. At the pub, football fans can watch the games, enjoy wine tastings, attend workshops, comedy shows and of course, get the chance to win a variety of Benefit Cosmetic products. This has got to be the perfect place for Benefit to pump up its limited edition Beauty Score set, which is a compilation of cosmetics that pay tribute to the vibrancy of Brazil and the 2014 FIFA World Cup matches. Stats for Female-Only Football Pubs Trending: Older & Average
Research: 1,784 clicks in 99 w
Interest: 1 minutes
Concept: "women's World Cup"
Related: 73 examples / 56 photos
Segment: Females, 18-55
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