The World Cup is an event that people all over the world enjoy and in celebration female football fans, Benefit Cosmetics created a women's World Cup pub.
The UK pub named Gabbi's Head is a female-only environment decorated with a very pink and soccer-themed interior. At the pub, football fans can watch the games, enjoy wine tastings, attend workshops, comedy shows and of course, get the chance to win a variety of Benefit Cosmetic products. This has got to be the perfect place for Benefit to pump up its limited edition Beauty Score set, which is a compilation of cosmetics that pay tribute to the vibrancy of Brazil and the 2014 FIFA World Cup matches.
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Concept: "women's World Cup"
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Segment: Females, 18-55
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