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Employment Equality Campaigns

'Girls Who Code' Mocks the Sterotypes Women in Tech Jobs Deal With

— May 25, 2016 — Marketing
This video by the nonprofit organization 'Girls Who Code' fights against the sexist stereotypes that women in tech jobs often have to put up with.

As technology industries tend to me male-dominated, the women who work in them can be singled out by a culture of ignorance. The video shows how completely absurd this is and the female subjects parody reasons given for their alleged incompetence.

Beginning with the question, "Why can't girls code?" women in tech jobs answer with hilarious responses. The first girl explains "Yeah I've tried to get into coding but my cleavage is just so distracting," the next responds with, "I can't code, because my long eyelashes make it hard to see the screen" and another states, "It's hard to code when you can't stop crying."
Trend Themes
1. Empowerment of Women in Tech - Disruptive innovation opportunity to address the gender stereotypes and create a more inclusive tech industry.
2. Awareness of Gender Bias - Disruptive innovation opportunity to educate and change the mindset of society regarding women's abilities in tech jobs.
3. Promotion of Diversity in Tech - Disruptive innovation opportunity to increase diversity in tech jobs by creating an inclusive and supportive workplace environment.
Industry Implications
1. Nonprofit - Disruptive innovation opportunity for nonprofit organizations to create awareness and support initiatives for gender equality in tech.
2. Tech - Disruptive innovation opportunity for tech companies to address and eliminate gender bias in their recruitment and promotion processes.
3. Education - Disruptive innovation opportunity for educational institutions to encourage and empower women to pursue tech careers through targeted programs and support.
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