Pink rubber boots are necessary to avoid fish guts while reeling in red snapper and grouper, but are also a fashion statement and a good way to disguise unmanicured toes.

Lengthy fishing trips should start with mimosas.

Real “fisherwomen” needn’t worry about baiting their own hooks—that’s what deck hands are for.

These are some of the unwritten rules of the Fishin’ Chix, an elite club of Pensacola women who took to the seas after Hurricane Ivan tore through their upscale neighborhood almost two years ago.

Founder Claudia Espenscheid, a former financial adviser for Merrill Lynch and PaineWebber, has since launched her own plan to expose more women to what she calls “Armani-style fishing.”