These WMF Knives Ads Exhibit the Art of Precision Blades

By: Amelia Roblin - Published: Feb 24, 2011 • References: & adsoftheworld
I'm no culinary wiz, so I could never peel an apple with as much accuracy and elegance as depicted in these WMF Knives ads. Featuring a pared carrot and a skinned potato as well, these print advertisements turn stringy rinds into graceful cursive text.

Through food preparation typography, these WMF Knives ads push their product slogan of "the art of saving time." Conjuring images of a nimble and skilled chef in action, this cutlery campaign by KNSK leaves inclined cooks with a craving. Stats for Peeled Veggie Promo Prints Trending: Older & Mild
Research: 5,661 clicks in 273 w
Interest: 4 minutes
Concept: WMF Knives Ads
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: peeling baths, wearable sculpture shoes, and reused food doodads.