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I'm no culinary wiz, so I could never peel an apple with as much accuracy and elegance as depicted in these WMF Knives ads. Featuring a pared carrot and a skinned potato as well, these print advertisements turn stringy rinds into graceful cursive text.

Through food preparation typography, these WMF Knives ads push their product slogan of "the art of saving time." Conjuring images of a nimble and skilled chef in action, this cutlery campaign by KNSK leaves inclined cooks with a craving.