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Melbourne-Based Witu Uses Neoprene for Sturdy Versatile Bags

By: Leslie Chen - Published: • References: witu.au & coolhunting
Witu is an Australian brand obsessed with neoprene everything, and for good reason.

Sturdier than common materials like nylon, neoprene is a sturdy and protective alternative that Witu has chosen to hone in on. Based in Melbourne, Australia, the accessories brand offers back packs, carry-alls and even camera straps and jewelry. They’ve grown quite a following with their drawstring back pack which is perfect for traveling around on the weekends. My personal favorite is the semi-circle bag; making a statement with its odd but adorable shape while big enough to fit everything you need for the day.

Check out all of Witu’s bags and soon enough you’ll be wondering why there isn’t more neoprene on today’s market. Stats for Protective Pastel Accessories Trending: Older & Buzzing
Traction: 5,804 clicks in 64 w
Interest: 3.3 minutes
Concept: Witu
Related: 46 examples / 35 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: heavily embellished backpacks, deceptive luxe carryalls, and elegant equestrian-inspired bags.