The WISP Mini-Brushes Allow Consumers to Freshen Up on the Go

By: Katherine Pendrill - Apr 14, 2016
References: colgateopticwhite
The WISP Mini-Brushes from Colgate's Optic White line are designed for consumers who need to freshen up on the go. While there are many travel-sized toothbrushes on the market, these products still need to be stored somewhere after they are used. These disposable toothbrushes provide a better option when it comes to dealing with fresh breath emergencies.

The WISP Mini-Brushes help to whiten teeth by removing surface stains with soft, yet sturdy bristles. Unlike other travel-sized toothbrushes, the toothpaste is integrated directly into the center of each brush so that users never have to carry around an extra tube of toothpaste with them. For even greater convenience, the WISP Mini-Brushes can be used without water. This means they can be used virtually anywhere and then easily disposed of.

The single-use toothbrush are likely to appeal to consumers who are looking for a way to freshen up on the go, without having to carry around too many supplies.