Woot.com is a shopping site known for the irreverent descriptions of the single product that is on sale for one day at their website. They have taken their wise-guy attitude and applied it to their ad campaigns.
Woot.com is now advertising with Google next to searches for stock prices with an unusual approach: "Before you jump out a window, why not spend your remaining dollars with Woot?" and "You're broke, so what? You can live your life without gadgets, but you really call that living?"
Stats for Wisecrackvertising
Trending: Older & Chilly
Research: 3,520 clicks in 397 w
Interest: 4 minutes
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: infect your pc, google adsense video distribution, and google's answer to wikipedia.
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