UPM Kymmene, a Finnish forest products brand, commissioned this hotel. It also features an interesting view, with one side facing the sea, while the other looks at the city. The WISA Wooden Design Hotel has both sleeping and living areas.
Implications - Modern consumers are looking for products that feature a green aspect. Customers with fast-paced lifestyles seek out ways to protect the planet through everyday items with an eco-conscious element. In order to get involved with the environmentally friendly sphere, companies could focus on this desire to stay in touch with nature.