Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Winter Wonderland Whiskey

Jack Daniels New Winter Jack Aims to Warm You Up

— January 20, 2012 — Lifestyle
Jack Daniels has just released its new Jack Daniels apple punch, Winter Jack. This new fruit-flavored liquor is sure to pack a punch that would take down the likes of Jack Frost. Jack Daniels has experimented lately with extending its product lineup to appeal to a larger array of people with brand extensions, such as Jack Daniels honey and now, Winter Jack.

It's pretty clear by all the new releases that the company aims to increase its following. Currently in many circles across North America, Jack Daniels is considered the standard for whiskey and is seen as a huge part of pop culture; however, with a shift in consumer preference, Jack Daniels is rightfully making moves to build on its illustrious brand image and quickly become the apple of a new generation's eye with its new Winter Jack.
Trend Themes
1. Fruit-flavored Liquor - Jack Daniels' new Winter Jack apple punch may inspire other liquor brands to experiment with fruit-flavored varieties.
2. Brand Extensions - Jack Daniels' success with their honey and Winter Jack offerings may encourage other brands to expand their product lineups.
3. Shift in Consumer Preferences - Jack Daniels' move towards appealing to a new generation may spur other alcohol companies to re-evaluate their target audience.
Industry Implications
1. Alcohol - Other liquor brands may follow Jack Daniels' lead by experimenting with fruit-flavored varieties of their products.
2. Consumer Goods - Product line expansions, like those seen with Jack Daniels' honey and Winter Jack, may become a trend within the consumer goods industry.
3. Marketing and Advertising - Jack Daniels' successful rebranding efforts may inspire other companies in the marketing and advertising industry to explore new ways to reach a younger audience.
4.4
Score
Popularity
Activity
Freshness