Childhood Character Phones
The Winnie the Pooh mobile has a 2-inch display, is dual SIM card capable and has a 1.3 megapixel camera. It also comes fully equipped with an MP3/MP4 player, FM radio, little speakers, GPRS, and Bluetooth.
Now you'll always be able to find Christopher Robin through this adorably cute mobile.
Implications - Iconic characters are able to be marketed across many categories of products. In this case, Winnie the Pooh has come in the form of a cellphone. These iconic characters can be sold in these categories because they carry a large brand following. Target demographics are more likely to venture into purchasing the product regardless of need because of their admiration for the icon.