A Georgian Wine Brand Uses Music in Its Wine-Making Process

By: Mishal Omar - Jun 7, 2016
References: thedieline & news.hvino
Wine-making is a traditional practice in Georgia and wine brand GSW decided to add a modern twist to this age-old process.

This twist involves making wine that is enhanced by music in every step of the winemaking process and the result is a line of wines entitled Vismino. The wine-making process begins in the vineyard and the company loudly plays classical music to "influence the cultivation of grapes." The wine is further enhanced by music visually -- each bottle is complete with a label that was created with an instrument that converts music into paintings. The result is a colorful wine label that represents the same music that helped enhance the wine itself.

The Vismino wine brand also comes with an accompanied CD, making this brand one that completely immerses the consumer in its wine-making process in an interactive way.